Board of Directors
Tracy Armstrong, President
Traci Armstrong is the Director, Resource Management in Apple’s marketing communications (Marcom) group. She is passionate about creating technology-enabled programs in the workplace that empower employees and offer a work-life blend.
Prior to Apple, Traci was a Senior Vice President, Director, Talent Acquisition at GTB – WPP’s largest agency network responsible for Ford marketing and advertising. While at GTB, Traci oversaw global recruiting and created “Elevate” – a 10 week Returnship program for women looking to re-enter the workforce after an extended absence. She also led “Engage”, GTB’s volunteer culture enthusiast committees focusing on diversity &inclusion, wellness, sustainability, and community outreach.
Traci was also part of the team to help Goodby Silverstein & Partners open a Detroit office after their Chevrolet account win. Before that, she led recruiting for Organic’s network across six offices. Both jobs brought her to the Bay area often – leaving her longing to live there.
With her recent job change to Apple in Northern California, Traci and her husband Steve are acclimating nicely in San Jose’s Willow Glen neighborhood with their 6-year-old daughter Amelia, and Italian Greyhound-mix rescue dog Phoebe. They are loving being in the great outdoors year-round, hiking, tide-pooling and biking.
Sherri Richards, Treasurer
Sherri Richards is a seasoned Senior Executive and Consultant with many years of success across the manufacturing, catering and restaurant, retail, SaaS, education, and e-commerce industries. Leveraging extensive experience taking companies from worst to first as a “money therapist” and CFO who has trained, coached and consulted for businesses ranging in sales revenue from $100,000 to $3 million, she is a valuable asset for companies in need of expert guidance on go-to-market strategy, project management, or getting back on track from stagnation. Her broad areas of expertise include budgeting, business plans, forecasting, branding, marketing, go-to-market-strategy, team building, process improvement, strategic planning, and personnel development.
Throughout her executive career, Ms. Richards has held leadership positions at companies including Rise Consulting, Good Fat Company, Sterling Truck Corp., and Daimler Trucks of North America. As Founder and CEO of Rise Consulting since 2009, she provides CFO services to small businesses to help them grow to the next level. Having created a successful program to study best practices and identify what’s not working, she has helped distressed companies navigate from poor cash flow and pending bankruptcy to reverse course and grow profits. She is also Founding Partner & CFO for Good Fat Company, a company she helped launch in 2015 to provide nutritional education and healthy snack bars. She is additionally an Adjunct Professor of Entrepreneurship at Cleary University, where she teaches courses on Finance, Marketing, Creativity and Innovation and Technology for Entrepreneurs. As a business educator, she has written dozens of courses and designed entire training programs. She previously spent more than 25 years in a truck manufacturing career with Sterling Truck Corp., and Daimler Trucks. Here she established and managed the Finance department for Sterling (then a new multi-billion-dollar division of Daimler), created an inventory management and tracking system for more than 1,000 vehicles valued at over $90 million, and established a new finance and administration department for the aftermarket division with $500 million in annual revenue.
Sherri holds a BS in Business Administration from Portland State University and U. of London, and an MBA from the University of Portland. She has held and currently holds, non-profit board roles with the National Arab Orchestra (Executive Director), Project Forgive (Treasurer), Positive Zone Foundation (Founder), Verb Ballets (President and Treasurer), and the National Breast Cancer Coalition.
Lisa Marie Platske, Secretary
Lisa Marie Platske left her action-packed life as a Federal law enforcement officer to become the CEO of international leadership training and consulting company, Upside Thinking, Inc.
An award-winning leadership expert, Lisa Marie takes her law enforcement journey which began on the piers in New York and ended post 9/11 and shares what exceptional leaders do differently, why connection is the new currency, and how to build a winning strategy to get big opportunities.
A certified leadership master coach, Lisa Marie has coached mission-driven entrepreneurs and seasoned executives from 3 continents and in 20+ industries including healthcare, real estate, technology, financial planning, law, insurance, etc. on how to position their expertise using her 7 Pillars of Transformational Leadership™. Her proven success strategies have resulted in her clients getting 6 and 7-figure contracts, bonuses and promotions, and finding up to 21 “extra” hours in each work week. Simply put, she creates effective leaders.
Her partial past client list includes corporate and government entities such as Honeywell, State Farm Insurance, BAXA Healthcare, the Department of Homeland Security, the Federal Energy Regulatory Commission, Pacific, Gas & Electric, Ontario Convention Center, and Perry Ellis International, delivering leadership training and coaching managers and executives.
She earned a BS in Criminal Justice and a MA in Human Resources Training and Development coupled with a certification in leadership and an insightful thesis on the benefits of formal vs. informal mentoring – and is the author of Designing Your Destiny, Connection: The New Currency, 7 Keys to Mastering Connection: The Success Guide to Opportunities, Income, and Influence, and #1 international best seller Turn Possibilities into Realities.
Lisa Marie currently lives in Alexandria, Virginia with her loving and supportive husband, Jim – and their two pet foxes.
Gary Stuart, Member-at-large
Speaker, Author, Constellation Facilitator, Teacher has been documenting his healing experiences over the past several decades. He conducts weekly workshops in LA, facilitate in major cities in the US, and offer Distance Constellation Healing sessions globally. His passion is to help people heal and resolve lifelong negative patterns that stop them from living the life they were meant to live. He never loses sight in connecting people with their happiness and fulfillment on every desired level.
Having worked in the healing arts for over 30 years, he’s facilitated over 10,000 Family Constellations helping over 100,000 attendees. His experience has put him on the cutting edge, applying his skills and techniques to expand consciousness and resolve lifelong challenges, stagnation, and breaking negative family patterns.
His current Books include: “Master YOUR Universe: How to Direct and Star in YOUR own Life!” Which speaks to the dysfunctional Family Movie you’re trapped in. Living in your parents’ sequel is a choice!
He also conducts weekly workshops in LA, facilitates in major cities in the US, and offer Distance Constellation Healing sessions globally. His passion is to help people heal and resolve lifelong negative patterns that stop them from living the life they were meant to live. He never loses sight in connecting people with their happiness and fulfillment on every desired level.